While VP8, Google's initial attempt at a royalty-free video codec, failed to gain much traction, the search giant is now focusing its efforts on ultra-high-resolution 4K video with its new VP9 codec, ...

Google is working on a new open-source video codec, VP10, that should shrink the amount of bandwidth required for 4K video to half that of VP9, and a quarter of Apple's current preferred compression ...

4K videos have currently become one of the main parts of the video content on the Internet with the sharpest and most life-like video presence. They have a higher resolution than 1080p videos while ...

In a bid to kickstart Google's new royalty free VP9 video format, YouTube will demonstrate 4K streaming technology at the forthcoming 2014 International CES. The 4K format (also called UltraHD) has ...

YouTube will be on hand during next week's Consumer Electronics Show in Las Vegas to showcase 4K video streaming. But instead of using the traditional H.265 video codec to get the job done, the Google ...

What are “HEVC”, “AV1”, and “VVC”? The most mainstream video codec was MPEG-LA 's H.264/AVC (Advanced Video Coding). You can find out how AVC compresses movies by reading the following article. How ...

For those unaware, HEVC isn’t a relatively new video codec and has been around for a while. But despite its various positive aspects, the format had never been more widely adopted. The reason for this ...