Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency renowned for its innovative B2B and healthcare campaigns. How do you turn a single piece of content into a powerful ...
Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.” Lead gen advertisers can do ...
I start by carefully reviewing what happened. Collect as much data as possible on what led up to the situation and how things played out. It’s key here to get perspectives and opinions from as many ...
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