Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...
The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...
Adobe Inc. today announced the general availability of Workfront Planning, a new update to its Workfront platform for marketing teams that helps centralize work, automate campaign planning and ...
Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...