Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. WPP is preparing to bring its three main creative advertising agencies under one banner as part of sweeping ...

Veteran adman Prabhakar Mundkur explores how agency networks are evolving from holding companies to integrated, platform-driven brands ...

WPP is reportedly bringing its three main creative advertising agencies under one banner, WPP Creative. The three creative agencies including Ogilvy, VML and AKQA will be retained under the banner, ...

A recent LinkedIn study revealed that a majority of chief marketing officers in B2B companies anticipate their organizations will undergo a major reorganization this year. Such a transformation ...

Searches for Arzam Shehzad reviews are often driven by verification rather than promotion. As readers become more ca ...

True North Social, a Los Angeles-based digital marketing agency, highlights the significant shifts occurring within the Facebook advertising landscape as agencies adapt to continuous platform changes, ...

Talented, an independent creative agency, has launched a new AI-native marketing agency called mktgstack, aimed at founders and brand operators.

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power. What sets these agencies apart isn’t just their ...