The MacBook Neo is Apple’s most affordable laptop ever and its clearest attempt yet to compete with Chromebooks and entry-level Windows laptops. Unlike the MacBook Air and Pro, the Neo runs on an ...

The $599 MacBook Neo is the company’s first true budget product. Why now?

Apple announced a $599 “MacBook Neo” marketed as delivering the signature MacBook experience at an accessible price on Wednesday, just one day after unveiling the next generation of MacBook Air and ...

After a week of product announcements—starting with the iPhone 17e, a refreshed iPad Air, and more powerful MacBook Pro models—Apple has unveiled a new category in its laptop lineup for the first time ...

The MacBook Neo, available in stores Wednesday, proves that it’s possible to make a laptop that stays true to Apple Inc.’s reputation for craftsmanship, performance and reliability.

Apple’s MacBook Neo is the company’s first serious effort to break into the sub-$1,000 laptop business, challenging midrange Windows laptops and Chromebooks with its $599 starting price and its focus ...

Apple on Wednesday introduced new MacBook Pro laptops with updated processors, in what is likely the company’s last major hardware announcement of the year. The new devices are equipped with Apple’s ...