Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...

Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Bloomberg first reported the sale earlier today. Workfront was founded back in 2001, making ...

As enterprise marketing teams race to deliver compelling content across multiple channels faster than ever, announcements ahead of today's Adobe MAX conference focus on helping to streamline the work ...

In today’s business climate, things are moving faster than ever. Organizations are now tasked with managing and protecting more information, and speed and efficiency have taken over as two of the top ...

This week, Adobe has acquired Workfront in a $1.5 billion acquisition, Terminus Acquired GrowFlare and more from the world of customer experience and marketing. Adobe made its latest ...