Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

Dublin, Jan. 26, 2026 (GLOBE NEWSWIRE) -- The "Beacon Technology Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031" has been added to ResearchAndMarkets.com's offering ...

Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality and ...

Bluetooth reminds me of my first days with mobile, being in college and sending friends silly pictures and videos. But now it seems oldschool considering I have a constant internet connection and ...

Global travel search company Skyscanner is hoping to acquire new users through the use of beacon technology in a partnership with Proxama. It’s launched a multi-channel Nearby and Physical Web ...

The iPhone user base is huge, but Apple's commitment to privacy and the difficulty in managing beacons conspire against success Then there’s the iBeacons protocol that lets a smartphone app get local ...