Email marketing remains a fundamental cog in the digital marketing chain. This implies that all your email campaigns must be focused, diligently used and (most essentially) on leveraged opt-in lists.

Email marketing can contribute significantly to your marketing strategies by generating leads, increasing brand awareness, building client relationships, and retaining customers by driving engagement.

Email marketing remains one of the most powerful growth channels for ecommerce brands, and Klaviyo is the platform of choice for making it work. With Klaviyo’s robust segmentation, automation, and ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Inboxes can be crowded, chaotic spaces, full of voices competing to get your attention. The best email marketing cuts through the noise to reach consumers in ways that feel personal. To celebrate the ...

Mailchimp is one of the best-known email marketing brands and with good reason. Learn why.

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

Email marketing campaigns often work best when you’re working with a large email list. It’s important to remember that you should send emails only to those who have voluntarily signed up to receive ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

The truth is that email marketing is far more complicated than you may believe. There are many professionals out there that will tell you to use it because it is still effective and works wonders but ...