Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

If you're one of those last-minute-Halloween gals (guilty!) you might find yourself scrambling to put together a costume the day before your friend's party. And while you can totally run to Party City ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...

This natural makeup tutorial walks you through every step of a minimal makeup look that feels effortless, looks polished, and ...

2018 may have been ruled by all things Black Panther and Riverdale, but this year's Halloween festivities might feature a few costumes inspired by pop culture past. YouTube is filled with beauty ...

Exciting news: E.L.F. Cosmetics teamed up with Panamanian-born beauty influencer Iris Beilin to create a stunning lip palette, aptly dubbed Mis Amores ($10). Ahead of the bound-to-be-coveted product's ...

Don't let anyone fool you: holiday makeup can be hard. Sure, you could pop on a red lip or a little sparkly liner and call it a day, but if your goal is to go all out, then you might need a little ...

You can learn a lot of things from YouTube’s massive library of tutorials, even how to look like the opposite sex. YouTube, a site laden with ego and personal branding, is no stranger to identity ...

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