A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

In the "Dos And Don’ts of Building A Brand Identity (Part 1)", we looked at examples of how companies managed to build, maintain and modernize their brand identities from various industries. In this ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable to your target audience. While marketing campaigns and other ...

Identifying your true brand identity is one of the most important aspects of building a sustainable and enjoyable career. If you find yourself struggling to feel comfortable in your industry under the ...

Creating a brand identity is more than just your logo. A brand identity is visual and emotional and communicates relevance and trustworthiness. Building an effective brand identity takes years of hard ...