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How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

When it comes to buying products online, customers have more options than ever before. There are businesses serving every niche and there are also ecommerce giants like Amazon that essentially offer a ...

Customer loyalty is on the decline. Businesses need to return to a trust-building playbook as old as time by focusing on consistency and transparency.

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix it ...

Add Yahoo as a preferred source to see more of our stories on Google. Despite an increase in demand for transparency, corporations have struggled to implement their sustainability initiatives and ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, and experiential platforms like sports and cultural events add texture to the ...