Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, earn enough, redeem for a discount. It's a logical framework, but ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, today announced the successful launch of ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Although I travel regularly and have done so for years, it took me a while to make sense of all the travel loyalty programs out there and how to capitalize on them (for that, I highly recommend How to ...