I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

Cognitive dissonance is the motivational mechanism that underlies the reluctance to admit mistakes or accept scientific findings even when those findings can save our lives. The cognitive dissonance ...

Keise Izuma, a lecturer in the department of psychology at the University of York in England, replies: Cognitive dissonance is that uncomfortable feeling you get when you try to maintain two or more ...

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Cognitive dissonance is the state of mind that holds opposing, and even irreconcilable ideas, at the same time. It's a state of mind that most people find sufficiently uncomfortable to motivate them ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Cognitive dissonance, or having conflicting attitudes, beliefs and behaviors, is affecting how people respond to the COVID-19 pandemic. In a recent article for The Atlantic, social scientists Elliot ...

Not long ago a husband, "Todd", described the violent nature of his wife, "Lynn." For twenty minutes, Todd painfully illustrated instances of regular, severe emotional abuse coupled with occasional ...