MarketWatch

Colgate Optic White Unveils Its Most Advanced Whitening Formula: The New Optic White Pro Series Toothpaste

NEW YORK, March 17, 2026 /PRNewswire/ -- Colgate(R) Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) ...
Nasdaq

Colgate® Optic White® Advanced Sparkling White® Becomes The First Toothpaste In The At-Home Bleaching Category To Be Awarded The ADA Seal of Acceptance

The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.
The Hollywood Reporter

The Best Dentist-Approved Teeth Whitening Strips and Kits for a Red Carpet-Ready Smile

Brighten your pearly whites with these dentist-approved whitening strips, LED kits, toothpaste and more. By Khortlyn Cole If you purchase an independently reviewed product or service through a link on ...
Los Angeles Times

Are whitening toothpastes a bright idea?

It’s hard to believe, but there was a time not long ago when everyone walked around (in public!) with naturally colored teeth. Today, with so many whitening gels, strips and trays out there, yellowish ...