Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

Cracker Barrel says its mission is 'pleasing people' - but lately that seems easier said than done. The restaurant chain is still grappling from the fallout from last year's controversial woke rebrand ...