Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of ...

Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced ...

While much of my career over the last 25 years has been as a creative (copywriter, creative director, creative executive), the last four have been bringing creative thinking to brand and digital ...

People are reading more than ever before, making the written word all the more important, and the stakes even higher. Where copywriting was once almost exclusively about persuasion and crafting a ...

Are you a creative copywriter looking for the best resources to help you write effective marketing copy? Look no further! Our resources page is packed with helpful tips, tutorials, and advice from ...

I grew up playing the cello, so I think there was a part of me that was interested in the arts. In school, I did fairly well in most of the language courses. Quite early on, I found my love for ...

Though visual content has been taking over as a hot commodity over the years, copywriting and legible content are still incredibly necessary. It communicates a message — whether waxing poetic or ...