Storythinking is our brain’s narrative mode, evolved to plan escapes from threats. Thinking in story drives creativity and ...

Human AI collaboration creativity depends on design. Cambridge research shows creativity improves when workflows guide ...

While generative AI can match or exceed average human creativity on certain tests, the most creative humans still outperform machines.

Heineken will collect the prestigious Creative Marketer of the Year award at adland’s big show, the Cannes Lions, this year. The company, which has in excess of 250 brands globally, has a history of ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, but not truly rival. A new study is challenging that assumption. Researchers ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

When it comes to attracting an audience for your business, it seems that creative content marketing is definitely the way to go these days. This is a way that you can get really creative in your ...