Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Add Yahoo as a preferred source to see more of our stories on Google. The Procter & Gamble world headquarters in downtown Cincinnati on Thursday, June 5, 2025. “When parents are teaching their kids ...

Jan 8 (Reuters) - Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed ...

"The Bachelor" host Chris Harrison may have lost another gig as Crest toothpaste's brand parent company, Procter & Gamble, is reconsidering using ads featuring the star. Harrison, 49, has found ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

SHANGHAI, March 10 (Reuters) - Chinese authorities have fined Procter & Gamble Co's Crest toothpaste division nearly $1 million for what regulators say is false advertising, a Shanghai watchdog said ...

CHICAGO (Reuters) - Procter & Gamble Co. is starting to market its oral care businesses together after keeping leading toothbrush maker Oral-B largely separate from its Crest brand for nearly a year ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...