The real challenge lies in keeping them engaged, satisfied, and loyal over time. Customer loyalty is not built through one-time transactions but through consistent, meaningful communication.

What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? How do people like to receive account updates from businesses? To ...

Tech company customers are often like Fight Club—they don’t want to talk about vendor relationships! This presents a problem for those of us who wish to source and use customer names, profiles, and ...

Generational habits matter. Each generation communicates differently, so brands must avoid a one-size-fits-all strategy to build lasting loyalty. AI comfort varies. Younger customers welcome AI-driven ...

Omar El Bahr is the CCO at nandbox, he's on a quest to enable everyone to build a mobile app and improve their SEO. We're progressing toward an era of machines. It's a time in which chatbots are ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

We've officially moved beyond the initial shock of the July 2024 global IT outage. The lessons learned are simple yet powerful: What happened was devastating, customers were left in the dark, and a ...

Brian Cox, Vice President IT, CCM/CXM, Software Development & BCS Architecture, RRD; Alin Mihalcea, Senior Director, National Programming and Development, DCM; and Kevin McPherson, Senior Client ...

As companies begin reflecting on the past year and planning for the next one, they’re likely setting goals for the new year and the steps they need to take in order to better their company and their ...

NEW YORK--(BUSINESS WIRE)--Smart Communications™, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced today that it has taken one of ...

From the moment a borrower expresses interest in getting a loan to the final repayment, a bank’s communication strategies shape the customer’s perception of its lending process. Many financial ...

If you’re a marketer at an energy or water company, you could be forgiven for thinking customers are only interested in brand utility. The clue is in the sector name, after all. But even in an ...