Michael Goshka is CEO of Planfix, a SaaS platform that cuts costs, reduces errors and automates workflows for smarter business operations. I still remember the early days of launching my startup. My ...

I recently announced a major initiative at Verizon Consumer that’s turning heads across the business world. We’re investing billions to transform our customer experience, and I believe it will set a ...

Fintech operates at the intersection of trust, complexity, and competition: Trust Deficit: A minor UX flaw can quickly erode customer confidence. Product Complexity: Simplifying financial tools makes ...

Customers are more demanding than ever. They demand more value and a better experience. That experience is what gets them to come back the next time, and if that “next time” is consistent with the ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

Sitting around a table at a customer advisory board meeting about a year ago, my mind started whirring. The conversation turned to how our business could expand its offerings to provide even more ...