BofA Expands Rewards Program in a Bid to Lure More Customers

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the ...
WRIC

Shop small, earn rewards: New Richmond pilot program incentivizes shopping at local businesses

RICHMOND, Va. (WRIC) — Richmond shoppers can earn rewards for shopping at local small businesses through a new pilot program. On Wednesday, Feb. 11, city officials announced the launch of “RVA Open ...

BofA expands loyalty program to attract more customers

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...
Entrepreneur

Your Loyalty Program Shouldn’t Just Retain Customers — It Should Grow Their Business and Yours

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...
Business Wire

Valuedynamx Commerce Platform Offers Apple Products for Premium Shopping Experiences and Rewards to Deepen Customer Engagement

LONDON--(BUSINESS WIRE)--Valuedynamx, a Collinson company and leading provider of purchase rewards, is transforming loyalty reward offerings by enabling banks, hotels, and airlines to optimize their ...

Bank of America Unveils Expanded Loyalty Program

Bank of America (BAC.N) has announced the launch of a new customer loyalty program, BofA Rewards, designed to extend rewards to a broader range of its retail clients. The program, set to replace the ...

Bank of America rolls out tiered, no-fee rewards program

Despite the success of its current rewards program, Bank of America saw an opportunity to modernize the program and expand its reach to all its customers.