A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

People may think of survival as an individual act—every animal (and person) for themselves. But a new study from UCLA ...

The brain favors repeating past actions over rational choice, explaining why we stick to habits even when better options exist.

Emily Falk, vice dean of Penn’s Annenberg School of Communication, recently published her first book, which examines the neuroscience of decision-making, behavior change, and successful communication.

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

In the realm of decision-making, the interplay between rational analysis and gut instincts often shapes our choices in profound ways. From the art world to critical medical decisions, our ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

Sure, you might think that teens are capable of decision-making. They know what extracurriculars they like, they have to pick a college major or career, and they know what kind of music, movies, books ...

Business owners operate in environments where decisions carry weight beyond theory. Cash flow timing, hiring commitments, supplier contracts, and growth bets all demand judgment under uncertainty.

An interdisciplinary team of authors from Canada, Austria, the U.S. and Germany has outlined how immuno-epidemiology and individual decision-making on non-pharmaceutical interventions (NPIs) can be ...