Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.
Sony appears to be testing dynamic pricing on the PlayStation Store, where some users may see different discounts for the same game depending on account or region.
(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...
Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.
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