The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Whether you’re planning ahead for Cyber Monday next year or looking to boost big sales throughout the year, keep these tips in mind when creating your marketing strategy. [Images: Adobe ...

E-commerce is now a core part of how many businesses sell, making it essential to have a digital marketing strategy that supports online growth. To attract new customers and increase revenue, you need ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...