As Tom Petty said, “the waiting is the hardest part.” After delivering a compelling pitch to a prospective client, the follow-up email is a crucial step in nurturing that initial connection and ...

A follow-up email is a message sent to provide clarification on a previous in-person, telephonic, or online dialogue. Follow-up emails are used frequently to share extra detail or insight gleaned ...

Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open house follow-up email is often what turns a quick conversation at the door into a real ...

I had an interview for a sales management position during the first week of January. Since then, I’ve sent two follow-up emails. One was to thank the human resources representative for their time and ...

Cold emails feel like talking to an empty room. You write a great message. You hit send. Then nothing happens. Your email sits in someone's Gmail inbox, ignored and forgotten. Here's what most people ...

After tradeshows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical to closing sales after your event participation. Often, ...