Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

Good ethics can be good business. When you place advertisements for your small business, it can be tempting to bend the truth about your company, products or services, but that approach can be ...

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they ...

With the debate around how brands can spend their advertising dollars in an ethical way raging, I thought it would be useful to showcase alternatives for brands who wish to make their media ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Recent Subway advertisements showing models injecting themselves in their stomachs, arms and thighs raise questions regarding the ethics of large-scale, consumer-facing campaigns for prescription ...

Food manufacturers have been asked to follow an ethical practice guide in their advertising by one of the world’s biggest business organisations. The International Chamber of Commerce (ICC) has worked ...

Breaking down the 505(b)(2) drug price paradox. This is an ASCO Meeting Abstract from the 2025 ASCO Annual Meeting I. This abstract does not include a full text component.