It's important to track, measure and assess the performance of your software development teams as an engineering leader. This way, you ensure that you'll come up with the highest quality product. This ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

Start with a small handful of metrics where you can demonstrate quick wins and then move to more challenging objectives When you embark on a transformational journey, you need to have an endpoint in ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a ...

In the fast-paced world of business, measurement is everything. “We are all measured as a business,” says Shaun Castillo, President of Preferred Technologies (Pref-Tech). “Banks measure us. Investors ...

Many businesses do not make use of key performance indicators to help grow their business. Maybe the business owner thinks that it is too much trouble to keep track of. Maybe the business owner thinks ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...