Amirah Kassem wants you to make every day your birthday-or at least make you bake as if it were. The New York City-based baker and founder of Flour Shop, known for her viral rainbow explosion cakes, ...

Amirah Kassem of Flour Shop bakery is stopping by the TODAY kitchen to share a few of her favorite statement cakes from her cookbook "The Power of Sprinkles: A Cake Book by the Founder of Flour Shop." ...

30-year-old Flour Shop CEO & cofounder Ross Harrow in the company's store in New York’s Nolita neighborhood. As a music grad student who only ignited his stove by bumping into it, Ross Harrow never ...

The fireworks won’t be the only thing exploding with bright colors at your Fourth of July party this year. To help you celebrate with a decadent and festive dessert, Amirah Kassem, founder of the ...