Fabletics is launching a new denim assortment priced between $79.95 and $174.95 as the athleisure boom starts to slow down.

The debut of denim marks yet another exciting category expansion in Fabletics’ successful history of innovation, including the launch of Fabletics Men in 2020 and Fabletics Scrubs in 2023, as the ...

CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.

Athletic apparel maker Fabletics is launching its first denim collection, signaling the athleisure category is starting to slow down.

Athleisure giant Fabletics is expanding into denim. It signals a bigger shift in consumer tastes as shoppers move away from yoga pants and back toward jeans. With 30% of its over 3 million subscribers ...

Fabletics has introduced its first denim collection for both men and women, featuring 11 distinctive styles, three levels of stretch, seven unique washes, three inseam lengths and sizes ranging from ...

More than 30 percent of the brand’s 3 million VIP members said they would buy Fabletics denim, prompting the activewear company’s latest launch.

When actress Kate Hudson burst on the scene with the direct-to-consumer Fabletics athleisure brand with its membership offer about a decade ago, I dismissed it as just another celebrity fashion brand ...

Ever since Khloé Kardashian released her debut collection with Fabletics last year, we’ve been obsessed — and we’re definitely not the only ones. Given the size inclusivity and the gorgeous range of ...

“I think the dope thing about the Nineties collection—hold on for a second,” says Kevin Hart, actor and comedian, from his home in Los Angles. “It’s all over the floor,” his wife, Eniko, says, and ...

Ja’Marr Chase has surprised the NFL world by leaving Nike to sign with Fabletics, becoming the brand's first NFL player. This move is seen as more than just a financial deal, marking Chase's entry ...

Keke Palmer is bringing her fitness routine into focus with a new Fabletics collaboration, and at its center is one consistent habit: Pilates.