A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big ...

McDonald's just dropped the massive Big Arch, while Burger King revamped the classic Whopper. I taste-tested both to see which fast-food burger reigns supreme.

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

Social media went wild after an Instagram video of McDonald’s CEO and Chairman, Chris Kempczinski, introducing the fast food ...

A&W Canada posted probably the most pointed parody video of all.

McDonald's CEO Chris Kempczinski's video of himself tasting the chain's new Big Arch burger sparked a humorous rivalry on social media, with Burger King, Wendy's and A&W responding with their own ...

After McDonald’s CEO Christopher Kempczinski went viral for his Big Arch taste test, other fast food presidents decided to join in on the fun.

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.