Froot Loops, those colorful rings floating in the cereal bowls of kids and adults alike for 55 years, haven't changed all that much since their debut. Aside from a couple of new colors, the addition ...

BATTLE CREEK, Mich. — Typically champions go on a Wheaties box, but this time Froot Loops are celebrating the top team in college football. The Battle Creek, Michigan-based Kellogg’s rolled out a “Go ...

OK, don't get me wrong: I can definitely appreciate a fancy meal from time to time. But in my humble opinion, there's nothing better than feasting on a hefty bowl of cereal... especially if its filled ...

UPDATE: The special boxes are available again as of 1:15 p.m. The site said they were sold out earlier in the day. BATTLE CREEK, MI -- Just up the road on I-94, Kellogg’s in Battle Creek is helping ...

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

In honor of Michigan's national championship win on Monday night, Kellogg's is celebrating with a limited-edition box of Froot Loops. The box, which says "Go Bloo" on it, will showcase Toucan Sam with ...

BATTLE CREEK, Mich. — While the "Breakfast of Champions" belongs to the Wheaties box, Toucan Sam is all Maize and Blue after the University of Michigan won the College Football Playoff National ...