“This generation has more spending money than you'd think,” DKC President Matthew Traub said.

Gen Alpha's childhood was dominated by games like Mario Kart World and Roblox.

From gaming nights to social media campaigns, pub businesses are being urged to start preparing now to attract the next ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors. That’s what I said in my 2018 DSN Column focusing on the importance of the ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Cursive handwriting is making a big comeback in schools for students of the Gen Alpha generation (born between 2010 and 2025) ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

LANSING, Mich. (WLNS) – It’s Parenting Connection Tuesday, and 6 News is here for you with tips, strategies, and helpful reminders from child development experts on how we can be better parents and ...

ASCI’s leadership frames the study as an attempt to get ahead of that curve. Rather than advocating immediate regulatory fixes, the report calls for a broader rethinking of how advertising standards ...