Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

Generative Extend is now rolling out, alongside an AI-powered search panel and caption translations. Generative Extend is now rolling out, alongside an AI-powered search panel and caption ...

While NAB is always a whirlwind filled with exciting new brands, products, and innovations, there are few spots on the Las Vegas convention center floor that seem to remain familiarly the same. The ...

Creative software developer Adobe Inc. is rolling out three new generative artificial intelligence tools for Premiere Pro, the company’s video editing software, designed to assist video editors with ...

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

New Generative AI video tools coming to Premiere Pro this year will streamline workflows and unlock new creative possibilities, from extending a shot to adding or removing objects in a scene Adobe is ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...

Adobe has announced a range of generative AI solutions to advance video creation and production workflows. New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all ...

The angles, motion, and shooting distance of generated video clips can be adjusted using simulated camera controls. The angles, motion, and shooting distance of generated video clips can be adjusted ...

Adobe has officially rolled out Generative Extend, an innovative AI-powered tool for its video editing software, Premiere Pro. Powered by Adobe’s Firefly AI technology, this new feature allows editors ...