Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

American Girl Doll announced it's releasing a Modern Era Collection, which features the iconic historical doll collection but with a massively trendy makeover, and fans are upset ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.