Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

A startup called Laced Golf thinks the biggest problem in your game isn’t your swing. It’s your aim. And they’re using shoe-mounted sensors to prove it. Laced Golf introduces shoe sensors to improve ...

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