Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

Mastering your setup is crucial if you want to lower your scores this season, and one of the best keys you can focus on when practicing these fundamentals is alignment. Understanding the basics of aim ...

Laced Golf introduces shoe sensors to improve personalized golf alignment, addressing a fundamental issue. The technology leverages foot position data and aims to be “invisible” and seamless for ...