I hate ads. But I love Google. What a conundrum. We live in an online world that largely runs on ads, and I think it’s important to have this option so that products can continue to be used for free ...

Shoppable ads in Gmail may not be a fully rolled-out thing yet, but they could be. A new report details Google’s testing of a new ad platform inside Gmail that turns your Promotions tab into more than ...

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed. A new Gmail integration that lets you enable Google Ads ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...