Search Engine Roundtable

Google Merchant API Is Replacing The Content API For Shopping

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...
Search Engine Land

Google Merchant Center: Using product data to boost your retail efforts

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...
Search Engine Land

Google replaces Content API for Shopping with new Merchant API

Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a ...
adexchanger

Google Ads, Analytics And Merchant Center Are Glitching Out Of Control. Here’s Why

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...
Search Engine Roundtable

Google Merchant Center Next To Support Rules & Supplemental Feeds Early Next Year

Google has confirmed that it will begin supporting rules & supplemental feeds in early next year for Google Merchant Center Next. Google added that all existing rules will continue to function after ...