Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...

To many who are looking closely at where technology is going, it’s a bewildering landscape – there’s a lot of complexity, and quite a lot of uncertainty, as we move forward. One thing that many people ...

A discussion on LinkedIn about LLM visibility and the tools for tracking it explored how SEOs are approaching optimization for LLM-based search. The answers provided suggest that tools for LLM-focused ...

Large language models often lie and cheat. We can’t stop that—but we can make them own up. OpenAI is testing another new way to expose the complicated processes at work inside large language models.