Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Opinions expressed by Entrepreneur contributors are their own. This past summer, Google launched its Eddystone Bluetooth beacon system for Android, joining Apple’s iOS as a major player in the ...

When Apple debuted the iBeacon technology three years ago in iOS, Bluetooth beacons showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by ...

Bluetooth Low Energy beacons are a wonderful technology that hold much promise and can make our daily lives easier. When Apple debuted its iBeacons technology more than a year ago, I saw beacons as a ...