Sometimes companies use custom printed boxes to share a short message about their brand story, values, or what their company ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Don’t know how smart apparel packaging enhances fashion brand identity? Fret not! Smart apparel packaging creates a positive first impression of the brand.

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Amcor and University of Southern Indiana launch program merging experiential learning with real-world packaging design challenges ...

Although consumers care about the products they buy, the packaging matters, too. It is a similar concern for company leaders. An insufficient package could result in goods arriving spoiled, broken or ...

As sustainability climbs higher on consumers’ priority lists, food and beverage brands face growing pressure to design packaging that’s not only recyclable but easy for shoppers to understand. With ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...