Consumers crave authenticity and efficacy, but cutting through the noise is easier said than done.

Pinpointing, building on and marketing your business’s unique value proposition can earn new customers and win long-term fans.

With limited budgets and high expectations, young brands often need content strategies that move the needle without relying on big productions or paid reach.

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Storytelling has become quite the brand buzzword these days, and for good reason: It’s been proven to be 22 times more memorable than facts, and it releases feel-good chemicals like dopamine and ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Instead of chasing donors in 2019, focus on creating strong and consistent communications that set your nonprofit apart. Developing a strong identity for your organization helps attract like-minded ...