Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

Spectrum Reach, the advertising division of Charter Communications, has formed a partnership with London-based advertising technology firm TVBeat to bring programmatic ad opportunities to traditional ...

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...