Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

As a restaurant owner, you know how vital good food is to your community. Restaurants have always served as favorite community-wide cornerstones, across all locales and demographics—there’s just ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners overcomplicate marketing, leading to greater cost and more wasted time. Simple marketing strategies often outperform ...

Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing ...

In today’s online world, getting your small business noticed isn’t just about having a website—it’s about strategically positioning yourself where potential customers are looking. Content marketing ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

When it comes to marketing your business, Facebook is still a leader in social media space. Here are 11 solid ways to market your business on Facebook.

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A successful e-commerce business demands a strong concept, authoritative branding, secure payments, multi-channel selling, optimized fulfillment, and data-driven marketing. Starting an e-commerce ...