Ipsy co-founder Michelle Phan first posted dog videos to YouTube–and then realized that makeup how-tos were what her viewers really wanted.. Pamela Littky Before Michelle Phan’s videos netted her more ...

“Hi! I’m Michelle.” Michelle Phan is poking her head into a spacious room at the Ipsy Open Studio in Santa Monica, California, an outpost of the San Mateo–based beauty subscription company she ...

YouTube star and Ipsy cofounder Michelle Phan continues to grow her beauty empire, and now she has millions more to spend on expanding her business. Ipsy is a beauty subscription service that sends ...

SAN MATEO, Calif.--(BUSINESS WIRE)--ipsy.com, a new online beauty site co-founded by YouTube beauty sensation Michelle Phan, launched today. ipsy.com incorporates video tutorials to create an ...

If you've ever uploaded a beauty tutorial video, you know that without any supporters or a huge social media following, your contouring how-to might just end up a perfectly made-up whisper in the wind ...

Ipsy, a wildly popular monthly beauty subscription box, just announced something big: It’s launching a $25 box that will come with five full-sized beauty products worth at least $120. It’s an ...

The Internet makeup guru's service, which mails pouches of beauty samples to $10-a-month subscribers, will ship a milestone 1 million of the "glam bags" next month. Joan E. Solsman was CNET's senior ...