Your guide to the 2026 Korean makeup trends taking over both TikTok and red carpets — from inner-corner highlighter to nose blush.

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...

Korean beauty and skin care has fascinated women from all over the world because of the rosy, clean, and dewy face that creates a young, vibrant, and fresh look. Now, K-beauty is no longer a mystery ...

The other night, I decided to go full Marie Kondo on my childhood bedroom when I came across a vintage Korean beauty magazine that definitely sparked some joy. Full of vintage K-beauty tips and ...

If you have monolids, you shouldn't see them as a challenge — they're a blessing. Usually seen in people of Asian descent, this feature is distinguished by a lack of a fold or crease in the eyelid.

Even aesthetics are considered down to the last detail. These best-selling picks come wrapped in whimsical packaging and feature sensorial textures—from airy, pudding-like pots to silky melting balms.

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really goes to show. Think sheer, skinlike finishes with a whisper of natural-looking ...