Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

But as it goes with online culture, the little guy has broken the internet, with people posting images, videos, renders, and 3D sculpts of the character all over our feeds. People are practically begging Apple to give us more information about the little guy or make little figures we can put on our desks.

Could Apple unveil new MacBooks next month? We expect to see M5 chip updates soon with a budget MacBook and OLED MacBook Pros to follow later in the year.

Apple's second-generation MacBook Neo may not feature a touch-capable display after all, according to industry analyst Ming-Chi Kuo. In a report dated September 2025, Kuo‌ accurately predicted that the ‌MacBook Neo‌ would enter mass production in the fourth quarter of 2025,