A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead generation tool. How would you go about doing that?

Customer onboarding is by far the most important goal of online presence. The problem is that when dealing with mobile traffic, you are limited to small screens and mobile device functionality.

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. One tactic many law firms have achieved better lead generation ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

In the evolving world of lead generation and performance-based customer acquisition, the quest for profits can lead to big legal risks, some of them too large for advertisers that buy leads through ...

Marketo's comprehensive guide to all things marketing continues with this detailed look at lead generation. In today’s complex marketing climate, lead generation has become a popular strategy to help ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

In a Google Webmaster Office Hours Hangout, Google’s John Mueller was asked whether a call to action placed at the top of the page and above the main content would trigger a negative ranking effect.

When it comes to Facebook ads, one of the most desired actions to produce is lead generation. Lead generation entails a potential seller filling out a form with information like their name, phone ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...