Too many restaurant companies are oversimplifying their loyalty programs by limiting the experience to simple points schemes or gimmicky badge-and-leaderboard mechanics that collectively offer little ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...