Learn how your business can harness the power of localized marketing across your portfolio. A recent Forrester Consulting study, “The Localized Marketing Imperative: How Multi-Location Businesses Can ...

As a multi-location business, localized marketing is a must. The data speaks for itself. Localized content performs 12x better than content that is not localized, and 74 percent of consumers conduct a ...

What is The Localized Marketing Benchmark Report? The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

Should teams guiding marketing strategy for national organizations with local locations pay more attention to the local piece of the media puzzle? Monica Ho believes they should. The CMO of SOCi, a ...

In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a ...

Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing initiatives. Of the five that lead ...

SOCi Inc. and Taco John’s International Inc. announced that the restaurant chain has appointed the marketing platform for multi-location brands as its global platform of record for localized marketing ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Jersey Mike’s Subs announced it has appointed SOCi, Inc. as its global platform of record for localized marketing. Jersey Mike’s, known for its authentic fresh sliced/fresh grilled subs, operates more ...

Rent-A-Center’s store network includes more than 400 U.S. locations run by franchisees who seek to build ties with rent-to-own customers in their surrounding communities. The company recently teamed ...

Soci, a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. National and global companies like Ace Hardware, Anytime Fitness, The ...